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Simon Lavergne

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For years, the word “hobby” meant scrolling through social media or binge‑watching shows. But something has shifted. Across Canada, millions of people are putting down their phones and picking up needles, thread, and clay.

Sewing and pottery have made a quiet but powerful comeback. They are now two of the country’s most popular “analog” hobbies — activities that do not involve screens, algorithms, or notifications.

So what is behind the return to thread and clay?

The answer, many say, is exhaustion. After years of remote work, video calls, and endless digital notifications, Canadians are craving something real. Something they can touch. Something that does not ping.

“I spend all day looking at a screen,” says a software developer in Ottawa who took up sewing during the long winter months. “When I sit at my sewing machine, I forget about emails. I just focus on the fabric, the stitch, the feel of it. It’s like meditation.”

Pottery studios across the country report waiting lists for beginner classes. In Toronto, one popular studio sells out its eight‑week wheel‑throwing course within hours of opening registration. In Vancouver, community kilns are booked months in advance. In Halifax, a collective of potters opened a new shared workspace last year and already has a hundred members.

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In a city of glass towers and fast-paced change, one small coffee shop in Toronto’s east end has become something rare: a gathering place that feels like family.

The “Morning Roast” opened in 2013, run by a couple named Ben and Carla. They made good coffee, served fresh muffins, and were friendly to everyone who walked in. But they never imagined their shop would become a lifeline for an entire neighbourhood.

The change began during the pandemic. When lockdowns hit, Ben and Carla could have closed their doors like many others. Instead, they transformed their café into a community hub.

“We started a ‘pay it forward’ board,” Carla explains. “Customers could buy an extra coffee or a sandwich, and we would write it on a chalkboard. Anyone who could not afford a meal could just take one. No questions asked.”

The board filled up quickly. Some days, there were fifty prepaid meals waiting. Neighbours who had never spoken before started conversations over takeout cups. People left notes of encouragement on a separate bulletin board.

When schools closed, Ben and Carla noticed children from the nearby apartment buildings standing outside, hungry. They started handing out free peanut butter sandwiches and bananas. Word spread. Local bakeries and groceries donated bread, fruit, and pastries. The coffee shop became an unofficial food distribution point.

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For ten years, Kofi Mensah worked six days a week at a busy hair salon in downtown Vancouver. He was good at his job — really good. His clients loved him. But he was tired of giving most of his earnings to the salon owner.

“I would cut hair for twelve hours and take home less than half of what clients paid,” Kofi says. “I dreamed of having my own chair, my own space.”

But rent in Vancouver is brutal. A small salon suite in a good location costs thousands of dollars a month. Kofi did not have savings. He had a young daughter and a mortgage.

So he started small. He bought a portable barber kit — clippers, scissors, combs, a foldable mirror — and began cutting hair on weekends in his tiny apartment living room. He told only a few trusted clients. They told their friends. Soon, Kofi was fully booked every Saturday and Sunday.

“My wife would take our daughter to the park for four hours, and I would turn our living room into a barbershop,” he recalls. “We moved the coffee table, put down a sheet, and played loud music. It felt illegal, but it was just a side hustle.”

Word spread on Instagram. Kofi posted before-and-after photos of his fades, beard trims, and lineups. His style was clean but creative — he loved adding small designs shaved into the hair. Younger clients, especially, appreciated the attention to detail.

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The Turner family has farmed the same land in southern Alberta for four generations. But five years ago, the farm was dying. Prices for wheat and canola had fallen. The equipment was old. Debts were mounting. The bank was calling.

James Turner, now 67, was ready to give up. “I told my daughter, ‘Sell it. Sell everything. There’s no future here.’”

But his daughter, Emily, who had just finished university with a degree in environmental science, refused. “I grew up on this land,” Emily says. “I wasn’t going to watch it disappear.”

She convinced her father to give her one year to try something different. Instead of growing only wheat and canola, Emily proposed planting a mix of heritage grains, vegetables, and flowers. She wanted to sell directly to local restaurants, farmers’ markets, and families — cutting out the big grain elevators and volatile global prices.

James thought she was dreaming. But he had nothing to lose.

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In an age when most independent bookstores have given in to Amazon and e‑commerce, one small shop in Halifax is doing the opposite. And it is working.

The “Odd Volume” bookstore sits on a quiet side street in the city’s historic north end. It has creaky wooden floors, mismatched chairs, a cat named Dickens who sleeps on the counter, and absolutely no website for online shopping.

“People look at me like I have two heads when I say we don’t ship books,” says Susan MacLeod, the 58-year-old owner. “But that’s not what we’re about. We’re about the feeling of finding a book you weren’t looking for.”

Susan opened Odd Volume twelve years ago after losing her job as a librarian during budget cuts. She had no business experience, just a love of books and a small inheritance from her mother. She found a cheap rental space, painted the walls deep green, and filled the shelves with used and remaindered books.

For the first few years, she barely broke even. Then something unexpected happened. People started coming not just to buy books, but to stay.

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When Maria Santos arrived in Winnipeg from the Philippines eight years ago, she brought two things in her suitcase: a small notebook filled with family recipes and a dream of owning her own bakery.

She did not have money for a storefront. She did not have business partners or a marketing plan. What she had was a rented garage behind her apartment and a lot of determination.

“I started baking at three in the morning before my cleaning job,” Maria recalls with a laugh. “My neighbours thought I was crazy. They could smell pandesal and ube rolls at four AM.”

For the first year, Maria sold her bread and pastries to friends, co-workers, and anyone who knocked on her garage door. She used social media to post photos of her creations — golden brown loaves, colourful cupcakes, delicate cookies dusted with powdered sugar. Slowly, orders grew.

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The first quarter of 2026 has been a blockbuster for Canadian sports fans. From the hardwood to the ice to the gridiron, playoff races and postseason action have driven record levels of engagement across television, streaming, and social media.

At the centre of the surge are two teams: the Toronto Raptors, whose dramatic NBA playoff run captivated the nation, and the Montreal Canadiens, whose unexpected deep playoff push electrified hockey fans from coast to coast. Meanwhile, the CFL’s early season and preseason buzz have added another layer of football excitement.

“We haven’t seen this level of simultaneous interest across multiple leagues in years,” said a media analyst quoted in a recent industry report. “The Raptors and Canadiens are giving fans something to cheer about at the same time, and that’s rare.”

The Raptors, led by a core of young stars, entered the 2026 NBA playoffs as a lower seed but quickly became a Cinderella story. After winning a thrilling play-in game, they upset a heavily favoured opponent in the first round, sending ticket prices and TV ratings through the roof. According to Sportsnet and TSN data, Raptors playoff games averaged over 1.2 million viewers in Canada — the highest numbers for the team since the 2019 championship run. Social media engagement for #WeTheNorth increased 210 per cent compared to the previous postseason.

On the ice, the Montreal Canadiens surprised everyone by clinching a playoff spot after a mid-season coaching change. Their first-round series went to a Game 7 overtime victory, which became the most-watched NHL game of the season in Canada, drawing 3.4 million viewers on CBC and Sportsnet. Bell Centre watch parties drew thousands of fans inside and outside the arena.

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For generations, Canadian sports travel meant one thing: buying a ticket, sitting in the stands, and watching professionals compete. But a powerful new trend is reshaping the industry. In 2026, more Canadians are lacing up their own skates, picking up their own clubs, and hitting the road not just to watch, but to do.

According to the latest travel data, 57 per cent of Canadian travellers now say they want to participate in local sports or outdoor activities as part of their vacation — a sharp increase from previous years. This emerging “Fan Voyage” trend reflects a broader cultural shift toward experiential travel, where doing beats watching.

Among the most popular participatory sports for Canadian travellers is curling. Once dismissed as a niche winter activity, curling has seen a resurgence in travel interest, with booking platforms reporting increased demand for “curling getaway” packages at clubs across Ontario, Manitoba, Saskatchewan, and Alberta. Travellers can book learn-to-curl clinics, join mixed doubles spiels, or simply rent ice time with friends.

“The Tokyo 2020 Olympics (held in 2021) gave surfing a massive boost, and the Milano Cortina 2026 Games are doing the same for curling,” said a spokesperson for a Canadian tour operator specializing in active travel. “People see athletes on TV and think, ‘I want to try that.’”

Other participatory sports are also gaining traction. Golf travel within Canada remains strong, with destinations like Cabot Cape Breton in Nova Scotia and Fairmont Banff Springs in Alberta attracting enthusiasts willing to travel hundreds of kilometres for world-class courses. Hiking and trail running have surged in popularity, with national parks reporting record visitation for self-guided outdoor adventures. Even niche activities like rock climbing, mountain biking, and paddling are seeing double-digit increases in travel-related bookings.

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At just 22 years old, Canadian freestyle skier Megan Oldham has etched her name into the record books. Competing in the women’s big air final at the Milano Cortina 2026 Winter Olympics, Oldham landed a historic quad cork 1260 — a trick never before completed in Olympic competition — to claim gold.

The score: 94.75. The reaction: stunned silence, then deafening applause.

Oldham’s winning run featured three full rotations (1080 degrees) plus an extra 180, totalling 1260 degrees of spin, combined with four off-axis “corked” flips. The degree of difficulty was so high that even her closest competitors stopped to watch.

“I’ve been dreaming of that trick for two years,” Oldham told CBC Sports after securing the gold medal. “To land it here, at the Olympics, in the final run… I still can’t believe it.”

Oldham, who hails from Parry Sound, Ontario, has been a rising star in freeskiing since her breakout performance at the 2022 Beijing Games, where she finished fourth. Over the next four years, she methodically worked with her coaches to add amplitude and rotational complexity to her repertoire. The quad cork 1260 became her signature move — one she had landed successfully in practice but never under Olympic pressure.

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Brad Jacobs has done it again. Twelve years after leading Canada to gold at the Sochi 2014 Olympics, the veteran skip has captured his second career Olympic gold medal at the Milano Cortina 2026 Winter Games.

In a dramatic final at the Olympic Curling Centre, Team Jacobs defeated Great Britain’s team skipped by Bruce Mouat by a score of 9–6. The victory marks Canada’s first gold medal in men’s curling since Jacobs’ own triumph in 2014, ending a twelve-year drought that saw Canada settle for bronze in 2018 (John Shuster’s USA won gold) and fail to medal in 2022 (Sweden’s Niklas Edin won gold).

“It hasn’t sunk in yet,” an emotional Jacobs said after the final stone came to rest. “To do this again, twelve years later, with a different team, different circumstances… I’m just so proud of these guys.”

The final was a tightly contested battle from the first end. Great Britain drew first blood with a single in the opening end, but Jacobs responded with a deuce in the second. The teams traded singles and steals through the middle ends, with the score knotted at 4–4 after five ends. The turning point came in the seventh end, when Jacobs executed a perfect double takeout to score three, giving Canada a 7–4 lead. Great Britain fought back with two in the eighth, but Jacobs blanked the ninth and then scored two more in the tenth to seal the 9–6 victory.

“Brad is a cold-blooded killer in the big moments,” said third Marc Kennedy, who joined Jacobs for this Olympic campaign. “He just doesn’t miss when it matters most.”

The victory is particularly sweet for Jacobs, who had to rebuild his team after the 2022 cycle. Long-time vice-skip Ryan Fry retired from elite competition, prompting Jacobs to bring in Kennedy at third, with E.J. Harnden and Ryan Harnden rounding out the front end. The team gelled quickly, winning the 2025 Canadian Olympic Trials in dominating fashion before carrying that momentum through the round robin in Milano Cortina, where they finished with a 7–2 record.

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